Wednesday, February 28, 2007

New cards from the big boys

So Hallmark announces a new line of cards called Journeys. Included in this line are cards for unique occasions like coping with cancer, dealing with depression, and coming out. Of course I had to check this out. You mean ole Miss Hallmark is tryin' to reach out to the gays? Well the card and writing was so watered down that the card could really be used for a number of occasions...which from a marketing standpoint makes since, but if you are going to do a coming out card, then dammit, commit to it! Of course they didn't.

Which is why gay greeting card designers like myself create the cards that we do. We know our communities and make cards that boldly speak to us in words and images.